Getting your product range right

As businesses grow, they tend to add more products and services to their range. Research demonstrates that this can lead to reduced sales as customers often become overwhelmed. Creating products with only minor points of difference can also be annoying for customers, as they have to spend time trying to work out which is the right choice. It is businesses’ responsibility to select only the best products to offer customers.

Limiting your range of products/services also demonstrates a degree of confidence in the quality of your products. Not only are customers less likely to purchase a product from an unnecessarily extensive range, but they will also be less satisfied when they do. A customer who is less satisfied is also less likely to purchase the same product again in the future. Additionally, continuing to offer out of date products is not good for your business’s image and brand.