Email signatures: an overlooked marketing opportunity

Every time that your business sends out an email, there is an opportunity to give yourself a little marking boost with a customised email signature. The first step is to make sure that each of your staff members’ email signatures is branded with your company logo, along with their name and job title.

You should make sure that all of the company email signatures are consistent with one another, and that staff members have not accidentally used incompatible graphics.

Beyond this basic brand promotion, there are a number of things that you can do supercharge the marketing potential of your email signatures:

-Including social media buttons in your email signatures can do wonders for your online presence. Anyone who you are already in direct email correspondence with is likely to have an interest in your business, meaning that you can get great click through rates.

-Customising the text in your email signatures to promote various products or special offers is a fast, effective, and, best of all, free way to promote your business to an interested audience

-Have a link to your website and your blog (if you have one). It is a great way to increase web traffic to your site.