Beware DIY marketing solutions

Access to DIY graphic design, social media and video tools is increasing, and many small business owners are taking advantage of these cost-effective marketing solutions. Online creative tools are not only cheap and becoming easier to use, they also let you take control of your own marketing and advertising.

However, business owners are advised to proceed with caution. Marketing and advertising professionals are not just creatives, they have a sound understanding of competition law and standards requirements. As such, it is not uncommon for businesses who have opted for DIY solutions to run into trouble.

The regulations surrounding advertising are complex, and it is advisable to seek professional advice before investing resources into a project.